Serravalle Rock returns to Serravalle Pistoiese — one of the most anticipated events of the Tuscan summer music scene. The 9th edition will take place from Friday, July 25 to Sunday, July 27, 2025, in the stunning medieval setting of the Rocca di Castruccio.
The stage will host major names from the Italian rock scene and contemporary music, alongside some of the most promising emerging artists.
All events are free of charge.
Program
Friday, July 25 – The Loyal Cheaters. Opening act: Bluagata
On Friday, July 25, the stage of Serravalle Rock will welcome The Loyal Cheaters, an Italo-German rock ’n’ roll quartet with two albums to their name: their debut Long Run… All Dead! and And All Hell Broke Loose — the latter considered one of the most important rock records of 2024.
Led by frontwoman Lena McFrison, the band draws inspiration from the rock of the ’70s and ’80s, and promises a high-energy show packed with blazing guitar solos, driving drums, and irresistible melodies.
Opening the night will be Bluagata, authors of the album Di stanze e nevrosi, which includes Quattro mani, a track featured in the sixth volume of the Serravalle Rock compilation.
Saturday, July 26 – You Know Who. Opening act: Mars Era
You Know Who will be the international headliners of Serravalle Rock 2025! Coming straight from Norway, the band will take the stage on Saturday, July 26, for the ninth edition of the festival, ready to electrify the crowd with their explosive blend of high-voltage rock.
Authors of Dumb, one of the most thrilling debut albums of recent years, You Know Who are currently experiencing a moment of artistic momentum. Their new album is just around the corner, and the singles (Out To) Get Ya! and Cheat Codes—already praised by fans and critics alike—offer a powerful and captivating preview.
On stage, they are pure sonic detonation: sweat, energy, aggression, irony, and razor-sharp technique. Their live show is a full-blown experience—standing still is simply not an option.
Opening the night will be Mars Era, a band from Florence recently back on the scene with their new EP Sciacalli, produced by Max Zanotti (Casablanca, The Elephant Man) and released by Vrec. After two English-language albums, Mars Era have embraced Italian lyrics, crafting a compelling fusion of stoner and alternative rock.
Sunday, July 27 – Alteria. Opening act: Strea and Meri Lu Jacket
Sunday, July 27, at the Rocca di Castruccio, Alteria—beloved Virgin Radio host and one of the most powerful voices in Italian rock—returns to the Serravalle Rock stage to present her new album Nel fiore dei tuoi danni.
The concert is part of the Voglio andare oltre (Royal Enfield Tour), which will stop in Serravalle Pistoiese for an unmissable evening, full of energy and emotion. Alteria is known for her electrifying stage presence and her ability to connect deeply with the audience through passionate, no-holds-barred performances.
She will be joined on stage by Max Zanotti (The Elephant Man, Casablanca, guitar), Thomas Festa (guitar), Elettra Pizzale (bass), and Halle (drums).
Opening the night will be Irene Ettori, known as Strea, singer-songwriter of Gold and Mess—a sonic journey blending prog, art rock, and folk, led by one of the most distinctive voices of Italy’s emerging music scene.
Her set will also include Ophelia, a track featuring Colin Edwin (former bassist of Porcupine Tree), which will be included in Volume VI of the Serravalle Rock compilation, available for free during the festival.
Meri Lu Jacket, a talented Italian-British artist, will also take the stage at the Rocca di Castruccio. She recently released her debut album All In, produced by the label Vrec. The record radiates pure energy, driven by her powerful voice and remarkable ability to blend a variety of musical styles—from electronic rhythms to pop rock melodies, with touches of blues and sophisticated soul.
Info
Culture Office
cultura@comune.serravalle-pistoiese.pt.it
+39 0573 917204
Tourism Office
turismo@comune.serravalle-pistoiese.pt.it
+39 0573 917308
